NewsCred Marketing Website

UI UX

Property of NewsCred

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In Q3 of 2017, I worked with the Leadership, Marketing, Product, and Customer Success teams to redesign our website's framework and update all of its content. The previous site was a result of urgent band-aid fixes and new pages that were added without consideration for the rest of the site. As a result, the site:

• Featured outdated messaging and brand positioning with little mention of our core offerings
• Had extraneous pages in the navigation that made the site architecture confusing, resulting in a suboptimal user flow and occasional dead ends
• Was not SEO-friendly or optimized for lead conversions

The Marketing team accomplished our goals: demonstrate content marketing expertise; improve the user journey to improve lead capture; establish a solid WordPress foundation that would allow for scalability and easy maintenance. We continue to use this framework today, which has greatly increased efficiency and speed for smaller updates.